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When was the last time you looked at your website through the eyes of a patient? Does it feel welcoming, professional, and easy to use? Or does it look outdated and hard to navigate?
Your website is where trust begins—it’s the first step in showing patients they’re in good hands. Here are the 5 must-have features to transform your dental website into a patient magnet.
60% of patients use their phones to find a dentist—your site must work on mobile. If it doesn’t, patients will leave and go to a competitor.
Why It Matters:
What to Do:
Pro Tip: Does your website load fast on mobile? Test it now—if it’s slow, it’s time for an upgrade.
What Not to Do:
Patients want quick and easy booking. If they can’t schedule online, many will move on to another practice.
Why It Matters:
What to Do:
Pro Tips: Place your “Book Now” button prominently on every page to make it impossible to miss.
What Not to Do:
Would you choose a dentist without reading reviews first? Most people wouldn’t. Highlighting patient testimonials builds confidence and reassures visitors that they’re making the right choice.
Why It Matters:
What to Do:
Pro Tip: Update your testimonials regularly to keep them fresh and relevant.
What Not to Do:
If patients can’t find you online, they can’t book with you. Search Engine Optimization (SEO) ensures that your website ranks high when people search for dentists near them.
Why It Matters:
What to Do:
Pro Tip: Blog about common dental concerns like “Top 5 Tips for Preventing Cavities” to boost SEO and engage readers.
What Not to Do:
Your website should reflect the care you provide. Clean, modern visuals and easy navigation create a great first impression.
Why It Matters:
What to Do:
Pro Tip: Add a virtual tour of your office to make patients feel welcome before they even arrive.
What Not to Do:
Your website is more than a tool—it’s the heart of your online presence. By focusing on these 5 features, you can create a site that attracts more patients, builds trust, and grows your practice.
At BrandSquare, we specialize in creating websites that work as hard as you do. Let’s transform your online presence into a patient-generating powerhouse. Contact us today to get started!
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