3 Crucial Mistakes to Avoid When Designing a Dental Website

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3 Crucial Mistakes to Avoid When Designing a Dental Website

Last Updated

Dec 02, 2024

Posted By

Aurora Alin

Published

Nov 21, 2024

Industry

Dental, Healthcare

Web Design

Published

Nov 21, 2024

Industry

Dental, Healthcare

Web Design

When patients search for a “dentist near me,” your website is often their first impression of your practice. Does it reflect the quality of care you provide?

An outdated or confusing website can drive potential patients away. Here are the most common mistakes dental practices make—and how to avoid them to create a modern, engaging dental website that attracts patients.

01. Ignoring Mobile-Friendly Design

Did you know that 60% of patients search for “dental care near me” on their phones? If your website doesn’t work well on mobile devices, you’re likely losing potential patients before they even explore your services.

Why It’s a Problem:

Mobile users expect seamless navigation.
Google ranks mobile-friendly sites higher in search results.

How to Fix It:

Use responsive design to ensure your site adjusts to all screen sizes.
Simplify navigation with large, clickable buttons.

Pro Tip: Regularly test your site’s performance on both Android and iOS devices to catch any issues.

02. Forgetting to Showcase Patient Reviews

Patients trust other patients. If your website doesn’t have reviews, testimonials, or before-and-after photos, they might think, “Why take the risk?”

Why It’s a Problem:

88% of people trust online reviews as much as personal recommendations.
Lack of social proof makes your site less trustworthy.

How to Fix It:

Dedicate a section to real patient reviews.
Include photos (with permission) and short quotes like, “Dr. Foster made my root canal so easy!”

Pro Tip: Use video testimonials to create an emotional connection. They’re more engaging than text alone.

03. Overloading the Homepage

Your homepage should welcome visitors, not overwhelm them. Too much information, cluttered visuals, or flashy animations can make your website confusing and unprofessional.

Why It’s a Problem:

Patients won’t know where to focus, causing frustration.
Slow-loading homepages hurt SEO rankings and drive users away.

How to Fix It:

Prioritize essentials: services, contact info, and online booking options.
Use clean visuals and clear headings like “Our Dental Services” or “Why Choose Us.”

Pro Tip: Highlight one clear call-to-action like “Book Your Appointment Today” to guide visitors.

Make Your Dental Website Work for You

Your website should bring you more patients, not turn them away. Fix these mistakes, and you’ll have a site that builds trust, attracts patients, and helps your practice grow.

At Brandsquare, we create dental websites that are fast, easy to use, and turn visitors into loyal patients.

Think your website could do better? Get a free website review and find out!